Sony's Image - Do They Need to Lighten Up?

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Things do seem to be picking up for the PS3 so in no time at all the public may be hailing their PR guys as genius but it is interesting to look at how each of the top three consoles have marketed themselves.

Most people agree that Nintendo has potentially done the other two consoles a favor by dragging new clients into the market. It is almost certain that some of those who have discovered or rediscovered gaming through the Nintendo will eventually look further afield for a deeper gaming experience.

Surely each of the other two consoles would like a piece of that action? But does Sony advertising take gaming and itself too seriously for this market?

This article looks briefly at some of the adverts and comments on the image each console seems to be creating.

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